Our designs are all illustrated by hand and take you on a little journey with a story to tell. Read about the meaning and inspiration of the newest design here!
Our 'equality' collection is now with us and we want to start to decipher our thoughts behind the new designs. Looking at all new arrivals in the online store we hope you see how many details are there to discover, from apple-eating women to saxophone playing jazz musicians.
How is this all connected to the topic of equality?
When we started to reflect about the topic of equality we couldn't find a start or an end - it is a vast topic with many facettes. The topic of gender equality was important for us to address and where you can dive deep (and actually get quite lost) we finally decided to stay with the topic of the change in fashion that came along with the gender equality movement.
For our Power Pants we first read everything there is to know about the women that started to wear pants instead of skirts, which surprisingly is not such a long ago - in the 1930's. Just grandma's time.
Both version light and dark blue are showing three of the most well-known of these women: Marlene Dietrich, Katharine Hepburn, Coco Chanel. Female powerhouses: inspiring, strong and fiercely independent actresses, fashion designers and vocalists.
Our very own drawings and interpretations of visuals that were inspiring and in line with the Pitaya vibe: an empowering and motivating idea for women to continue creating, standing in for each other and lifting each other up.
At the hour of deciding which organisation we would like to be donating to from this print we finally chose the serious topic of Female Genital Cutting (FGC): 'the partial or complete removal of a girl’s external genitals. There are no known health benefits, and in fact the girl’s body is physically harmed and damaged as a result of the practice and the removal of healthy tissue when her genitals are cut away.'
Seeing how far we have come without forgetting how far we still have to walk...
Donating to Orchid Project in the UK.
