Hey hello 2021, what's up?!
- Jan 17, 2021
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Read below about our newest collection 'HEY WONDER FOOL WORLD' - what stands behind the name, and who do we donate to?
To begin with, just a few words about the 'strange time madness' a.k.a Corona times. As a clothing brand it was unpredictable at first how it would impact our business - who needs yoga clothing when all the studios are closed, anyways? At the same time we noticed in our own behaviour that treating ourselves to nice stuff is one of the go-to actions, as much of everything else is prohibited.
We really hope you know that our products are designed and made with care, with eco-friendly fabrics and ideas behind it that support various organisation to do their important job in a variety of areas. With your purchase you supports us, a small business run by two young women in their 30's and you also support these organisations, which we will explain more later. And above all we hope that your new clothing motivates you to move, it can save so much of the mental craziness we might find ourselves in if only we move enough!
On a more personal level we know that all lives have been turned upside down. It has us unsettled, frustrated, nervous and annoyed as well, just like everybody else. Working on our new collection and setting up two (!) creative yoga retreats for this year, making up for the lost one in 2020. It keeps us going and we are hoping for better, more social and more connected times. If you want to mark things down in your calendar with a positive view, check out our retreats here.
In the meantime, don't forget your mask because people, the public shaming is i n f i n i t e if you forget your mask. And these reactions stick to you like sour cookie dough ;)
So, what is our new collection about?!
Our collection 'HEY WONDER FOOL WORLD' is not fully dedicated to the pandemic- thank God, that would be a bit creepy. Before it all started we wanted to express the fascination for the wonderful place we live in, yet including an observation of our rapid and somewhat strange human development. A development that has been exposed to a new situation as such, and would now have many new factors to be considered in our designs. However, back then we were not as specific to the effects of a world pandemic, just happily observing human behavioural trends.
Our print 'Hey Yogini' is dedicated to our behavioural trends in social media so you will find lots of 'likes' and 'thumbs up', incredibly flexible yogis bending their legs twice behind their head in (literally) impossible ways. It is not to ridicule these yogi's, their skills are impressive after all, but just a reminder for the rest of us that this isn't the average skill level. We don't need to compare ourselves to THAT which seems impossible :)
Our 'Home' print has refreshing autumn colours. Our first wish was to design Mexican style houses with their cool colours and decor. We always miss Mexico and its colours, food, traditions, people. As the first lockdown came up we added some people in the houses that were stuck in there. Like these fun ideas of how-to-sunbath-without-leaving-the-house pictures that went viral.
Our third print is 'Electric Jungle', as always we dedicate some elements to nature as we love the forms, patterns and colours. Nature is powerful and so much bigger than us. The jaguar is also somewhere in there, we adore it for its cat-like elegant movement that every yogi would like to implement in their yoga practice. It is effortless, strong and flexible - and just so damn cool.
Donations of these prints go to:
'Hey Yogini' Designs donates a part to 'Orchid Project' from the UK. With our older designs 'Power Pants Eve' and 'Power Pants Day' we have previously donated to this project that fights against female genital cutting. This is important work that needs to get more attention and support, in financial and moral terms. As we would like to continue to support them we will now re-direct parts of the income from the Hey Yogini' design to them.
The 'Home' design is dedicated to the current refugee situation and we donate to 'Help Refugees'. They have been helping in the refugee camps in Greece since 2015 and have an approach that involves supporting locals and local activities thus going for a more sustainable 'self-help from within' approach. Due to the current situation, worsened by Corona, we want to support their efforts.
And our CHAOS Sweatpants donates to 'Light Without Borders', an NGO that provides free optometry and prescription glasses to refugees in Lesbos in Greece. They are a Spanish non-profit and established a permanent clinic in Moria camp in Lesbos in 2016.
And how much do we donate?? We donate 4,- EUR per legging and 2,- EUR per top or shorts sold :)
Thanks for reading this post and stay tuned for the upcoming design presentations!