Hello you... thank you for spending time with us today!
In this short but sweet blog post we want to share our creative process with you and explain what we mean with ‘hand-sketched designs’.
Some people look (too) impressed when we mention the fact that our designs are illustrated by hand. In this case we often add the fact that it not sketched directly on the fabric, but on paper first, then photographed and transferred to the computer.
We draw all single elements you can see in the prints, from the Frida itself to the smallest plant. Putting them all together we position them to make it a good overall visual picture, also thinking in the end product being a legging, short or top.
The first step in the creative process is the choice of a topic for the collection. For example we chose a lifestyle topic related to travelling, just like our Mexico, Bali and Vietnam collections.
We get inspired in recent experiences in these countries for visuals (ie the Frida Kahlo house in Mexico city…) and watch documentaries about the history of the country.
With all this information we chose a main style, for example setting the focus on the icon Frida Kahlo (a famous Mexican artist who drew inspiring arts, activated the feminist movement and just simply has an impressive life story) or because we were impressed by the beauty of the flora and fauna of a place.
Another example is our Pitaya collection, dedicated to our brand name and this yummy fruit we got inspired in. Having this unusual shape to play with gave us heaps of joy!
In other chases we chose a social topic like the refugee crisis and create a very own design to support a dedicated organisation in that field. For example our print ‘Sea Love’ has the wider topic of the sea life of the Mediterranean, all in an idealised world (without any plastic floating around…).
The print supports the work of Proactiva Open Arms, who save refugees in emergency situations when crossing the Mediterranean. This is our humble part to support them in their good deed. Overall it also shows our opinion that European politics on refugees could simply be more human.
So... arts and social. There is the connection!
Much love,
Sara & Irina
