Hello you... thank you for spending time with us today.
In this short blog post we want to share our creative process with you and explain what we actually mean with hand-sketched yoga pants.
Our prints are not (as some might think) directly illustrated onto the fabric. We first sketch everything on paper and finish the drawing with watercolours. The finished sketch is then photographed and transferred to the computer.
We draw every single elements you can see in the prints, from the Frida itself to the smallest plant or dot. Putting them all together we position the elements to make it a good overall visual picture, also thinking in the end product being a legging, short or top.
The first step in the creative process is the choice of a topic for the collection. For example we chose a lifestyle topic related to travelling for our Mexico, Bali and Vietnam designs. We get our inspiration and visuals from recent experiences in these countries (ie the Frida Kahlo house in Mexico city…) and also watch documentaries about the history of the country.
With all this information we chose a main style, for example setting the focus on the icon Frida Kahlo the beautiful flora and fauna of Bali or the dragonfruit Pitaya as a dedication to ur band name. In other chases we chose a social topic like the refugee crisis and create a very own design to support a dedicated organisation in that field. For example our print ‘Sea Love’ has the wider topic of the sea life of the Mediterranean, all in an idealised world.
After transferring the drawing to the computer we try various colour combinations depending on the season but also the topic of the print. Some prints are produced in two combination (usually bright and dark) because it is hard to make a choice sometimes. We also pay attention that the overall collection is harmonic in itself which is why we might change colours again in the final testing round.
Once we have settled for the final prints our producer sublimates (prints the colour into the fabric with heat) a few hundred meters of the design, cuts it and sews the colourful yoga pants together. Our fabric is a Colombian brushed fabric with a cotton surface from the in and outside (which means it is super soft). See some good pictures of the fabric quality here, especially the close up picture. The colours stay lively and the fabric keeps its form as long as the pants are not washed above 40 degrees.
Below you find a short video where our designer Irina is working on our Power Pants Day and Power Pants Eve designs.
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Thank you for reading.
