In this short blog post we want to share the labels creative process with you and explain what they actually mean with 'hand-sketched' yoga pants.
The prints are not (as some might think) directly illustrated onto the fabric. First everything is sketched on paper and the co-founder and designer Irina loves to add watercolours for a colourful touch. The finished design is then photographed and transferred to the computer.
Every single element is illustrated by hand, from the Frida itself to the smallest plant or dot. Putting them all together the elements are positioned in an intuitive way to make it a good overall visual picture.
But before that...! The first step in the creative process of the brand is the choice of a topic for the collection. For example they have chosen various lifestyle topic related to travelling (check out the Mexico, Bali and Vietnam designs). They also get their inspiration and visuals from watching documentaries about the history of the country or visiting museums on the spot.
With all this information they set the mood for the design, for example the icon Frida Kahlo, or the beautiful flora and fauna of Bali, or the dragonfruit Pitaya as a dedication to the brand name. In other chases the label choses a social topic like the refugee crisis and create a very own design to support a dedicated organisation in that field. For example the design ‘Sea Love’.
After transferring the drawing to the computer, various colour combinations are tested depending on the season but also the topic of the print. Some prints are produced in two combination (usually bright and dark) because sometimes it is too hard to choose.
In the last steps the design is sublimated (printed into the fabric with heat) on a few hundred meters of their soft peach-skin fabric, cut and then sewn together to the colourful yoga pants they are now. The label uses a Colombian fabric with a cotton surface from the in and outside (which means it is super soft). See some good pictures of the fabric quality here, especially the close up picture. The colours stay lively and the fabric keeps its form as long as the pants are not washed above 40 degrees.
Below you find a short video where designer Irina is working on our Power Pants Day and Power Pants Eve designs.
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