We created this print as part of our 'sustainability' collection and what the 'rrr' is referring to are the benefits of: Reduce, Reuse and Recycle. This is an official movement which describes some small gestures you can do for the environment.
Most likely as a yogi you are already doing some of the actions that this movement suggests. In general it means reducing the creation of waste and one-time use of plastics for everybody. One visualisation in the pRRR print is a girl that is bringing everything necessary to make a picnic without leaving any trash behind.
When it comes to reusing stuff it already gets a bit more creative. In our design we are showing how an old lightbulb can be used as a little plant pot. It even looks cool.
Recycling is a big topic in the sustainability collection as our fabric is made from recycled polyester yarn. In the design you can follow hands that are making Pitaya Yoga pants out of recycled polyester yarn and that are closing the water to be using resources responsibly.
The 'rrr' makes sense now but what about the P? Nothing else than all these actions done by many many people make us pRRR like a happy cat :D
We have dedicated this design to an organisation called 'Parley.tv'. It is one of the most creative projects that has dedicated its time and efforts to save the ocean. They are also part of the documentary 'Seaspiracy'. For every legging sold we donate 4€, and for every short and crop top we donate 2€ to their cause.
Thanks for reading this post and stay tuned for the upcoming design presentations!