Design presentation 'Eco Eco'
- Sep 19, 2019
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Finally the new 'Sustainability' collection is filling Pitaya Yoga's online store and the two founders Irina and Sara are happy to be presenting their new designs and the stories behind them.
Here is the first design: 'Eco Eco'. As all of our work it is a hand-sketched design and was the first one of the current collection the designer Irina illustrated. It is available on colourful yoga leggings, crop top, shorts and bodysuit.
DESIGN LINKED TO SOCIAL CAUSE
'Eco Eco' is one of our designs that donates to inspiring organisations and projects in the field of sustainability and environment. All sold 'Eco Eco' products donate to 350.org, an international movement that aims to stop the use of fossil fuels and build 100% renewable energy sources. Their goal is to stop all new coal, oil and gas projects and their name is after 350 part per million, which is the safe concentration of carbon dioxide in the atmosphere. Amongst others they organise climate strikes worldwide.
'ECO ECO' EXPLAINED
The design shows a few of the gestures we can follow to lead a more sustainable lifestyle. As you have a closer look, these ideas seem to be coming from a person that lives in a big city, which you can have a hint off from the quite fancy dress code of the ladies that are displayed in 'Eco Eco'. As Irina and Sara are both currently living in Berlin it is easy to see where they get their inspiration from. They love the extroverted styles you see on the streets of Kreuzberg and the fact that you can wear whatever you want without being judged.
One gesture is using a bicycle rather than a car, which totally makes sense in bigger cities where it is the much faster way of moving from one place to the other. The brand loves cities' effort to turn car lanes into bicycles lanes and the change of infrastructure that comes with it. The role model is Copenhagen, where nearly two thirds of the population moves around on bicycles. Their good infrastructure allows cyclist to move around easily and to feel safe. The shift of cyclist being the 'bosses of the street' rather than cars is what currently takes place in Berlin - let the cyclists win!
Shopping in the local veggie market is another one of the gestures we can do for a more sustainable living. Not only avoiding the plastic packaging that most supermarkets surprisingly still have but also supporting local farmers. And let's be honest, most of the time the quality in these markets are much better than in supermarkets.
The main elements of the 'Eco Eco' print are a variety of plants - they calm us down, make us happy and give us the sweet task of taking care of another living being. Urban gardening is the result of people in cities wanting to plant, grow and take care of plants and the more green spaces a city has the more liveable it is.
And last but not least... there is a completely random element. The bengal tiger made it into the 'Eco Eco' print as designer Irina was surprised and sad that there is only so few left of them. It is on the list of species that are in danger of extinction so they definitely would benefit from us leading a more sustainable life.
Thanks for reading this post and stay tuned for the upcoming design presentations!